Canvas Editorial for The Forumist Magazine’23
In the ethereal frames of painted canvases, amidst the delicate strokes of a brush and the interwoven threads of fabric, a profound dialogue emerges, transcending the realm of mere aesthetics. A carefully curated palette, restrained yet evocative, sets the stage for a symbiotic dance of hues and forms. Art becomes the soulful expression of the human experience, while fashion serves as its living canvas, amplifying and elevating its voice.
Style, Direction & Art: Alena Oklar; Photographer: Nobuko Baba; Hair Style: Hiroko Matsuo; Makeup: Chiharu Wakabayashi; Models: Rea & Kamilla from Milk Model Management
Personal project’22
Collaboration with the photographer Manuela Fraioli experimenting with set, styling and light.
Style: Alena Oklar; Photographer: Manuela Fraioli
Personal project’22
Collaboration with the photographer Andrew Gough focused on experiments with light and shape.
Style: Alena Oklar; Photographer: Andrew Gough; Model: Kaila from Elite Model Management
Gala Dali Editorial for Kaltblut Magazine’22
The story is inspired by the image of Gala Dalí, who was Salvador Dali’s wife and constant muse, the female figure that appears in Dali’s painting gives a clear reminder of Gala’s image. Not only impacting Salvador’s art, but Gala was also the muse for many surrealist artists of this time. A great representation of a strong, powerful woman, combining both artistic skills and a business mind. Gala had an enormous impact on the development of avant-garde art. “This mysterious, cultured woman, a gifted creator, colleague, and peer of poets and painters, lived her art and her life in an intensely literary manner. … [She was] Gala, an elegant and sophisticated woman, acutely aware of the image she wanted to project. Gala, the focal point of mythologies, paintings, sketches, engravings, photographs, and books. Gala Salvador Dalí.”
Style, Direction: Alena Oklar; Photographer: Aaron Farrelly; Lighting assistant: Kenneth Liew; Hair Style: Shihori Ito; Makeup: Naomi Hashida; Model: Eunju Park from Milk Model Management
Personal project’22
Collaboration with the photographer Andrew Gough experimenting with techniques we discovered together during previous editorials (like shooting through the net fabric)
Style: Alena Oklar; Photographer: Andrew Gough; Model: Lauren from Elite Model Management
Personal project’22
Collaboration with the photographer Nobuko Baba experimenting with set, styling and light.
Style: Alena Oklar; Photographer: Nobuko Baba; Model: Bakhita from Milk Model Management
Futurism Editorial for SchOn! Magazine’22
The story is inspired by the 20th-century Futurism art movement. The decisions on colours and composition rhythms are influenced by the artworks of Gino Severini and Umberto Boccioni. The images reference the characteristics of futurism: speed, movement, youth, and distortion of shape and colour in the movement. Styling refers to the 1920–1930s fashion, but also to geometric and distorted shapes, presenting the character as a sculpture.
Style & Direction: Alena Oklar; Photographer: Andrew Gough; Mua: Naomi Hashida; Hair Stylist: Saya Hashimoto, Set Designer: Chao-chi Lau; Model: Xia Xuchengxin from Elite Model Management
Kintsugi Editorial for Overdue Magazine’22
The story is inspired by Japonisme, a term describing the influence of Japanese art and design on the West in the mid-19th - 20th century. The idea was to demonstrate an allusion to Asian aesthetics, blended with the Western culture, whereas the patterns, silhouettes, and set elements give the reminder, but not the direct replication.
Style, Direction: Alena Oklar; Photographer: Andrew Gough; Hair Style: Shihori Ito; Makeup: Naomi Hashida; Model: Saska Kajkut from Elite Model Management
Modernism Editorial’21
The story is inspired by Modernism art: paintings, sculpture, and architecture. The styling is influenced by the exaggerated shapes of surrealism and cubism, the colour inspiration is taken from Bauhaus primary colour palette.
Style, Direction: Alena Oklar; Photographer: Ricardo Neves; Hair Style: Saya Hashimoto; Makeup: Naomi Hashida; Model: Rea from Milk Model Management
Hirondelle Amour Editorial for F Word Magazine’22
We named this project after one of the most famous Joan Miro paintings. Amorphous and surrealistic shapes, floating in an undefined space, bold, primary colours, an ironic/playful mood, and a sort of childish joy were the key inspiration motives for this editorial.
Style, Direction: Alena Oklar; Photographer: Nobuko Baba; Makeup: Naomi Hashida; Hair Style: Myuji Sato; Model: Victoria from Wilhelmina London
Contemporary Muse Editorial for Dew Magazine’22
The idea for this editorial started with the contemplation of contemporary and ancient sculpture. As a creative team, we questioned what would be the modern representation of goddess and offered our own version of that. To support the modern spirit of this shoot, we used deconstruction and layering for styling, featuring brands like Maison Margiela, Helmut Lang, ÄM-S, and Acne Studios. As a part of the set design, we used the artwork of sculptor Tomas Johnston.
Style, Direction: Alena Oklar; Photographer: Yulia Lebedeva; Makeup: Naomi Hashida; Hair Style: Saya Hashimoto; Set Design: Phoebe Deeprose; Model: Rachael Carruthers at Storm Models
Personal Project OKLARO brand’23
I designed silk scarves with my own prints and in collaboration with other artists. Built an e-commerce platform, Instagram shop. Directed & produced content. Partnered with Thestore showroom in order to have a physical point of sale.
Style, Direction, Design & Art: Alena Oklar; Photographer: Anastasia Orlova; Makeup & Hair Style: Vasilisa Nikolaeva; Model: Olga from Open Up Models
Personal Project OKLARO brand’23
I designed silk scarves with my own prints and in collaboration with other artists. Built an e-commerce platform, Instagram shop. Directed & produced content. Partnered with Thestore showroom in order to have a physical point of sale.
Style, Direction, Design & Art: Alena Oklar; Photographer: Pasha Dvoyanov; Makeup & Hair Style: Sasha; Model: Uliana from Open Up Models
Campaign for Cultura Eyewear’21
Cultura Eyewear designed a collection in collaboration with Ukrainian singer Kristina Luna. The main purpose of this campaign styling was to find the balance between Kristina’s Y2K provocative style and subtle, intellectual Cultura’s style.
Style: Alena Oklar; Photographer: Anastasia Fedorenko; Makeup & Hair Style: Yulia Rada; Model: Kristina Luna; Producer: Eugenia Karpova
